American Eagle To Launch iBeacon Trial Next Month

The well-hyped Apple iBeacon technology is getting yet another trial beyond the walls of Apple’s own stores next month. American Eagle will deploy ShopKick’s shopBeacon implementation of the technology in 100 of its top-performing American Eagle and Aerie brand stores.

How Coach uses Facebook, Twitter, Pinterest and Google+

Here is a fantastic article by David Moth (Deputy Editor at Econsultancy). It’s that time of the week again when we take a closer look at a major brand’s social strategy and on this occasion I’ve chosen to examine Coach. The luxury brand has a global presence so one would assume that it has a fairly […]

A Retailers Guide To So-Lo-Mo

I love this infographic that Monetate has put together.  As we have known for a while, smartphones and mobile are becoming increasingly important with shoppers and local retail outlets need to be prepared.