Tag: social media marketing

How Coach uses Facebook, Twitter, Pinterest and Google+

Here is a fantastic article by David Moth (Deputy Editor at Econsultancy). It’s that time of the week again when we take a closer look at a major brand’s social strategy and on this occasion I’ve chosen to examine Coach. The luxury brand has a global presence so one would assume that it has a fairly […]

A Retailers Guide To So-Lo-Mo

I love this infographic that Monetate has put together.  As we have known for a while, smartphones and mobile are becoming increasingly important with shoppers and local retail outlets need to be prepared.

Internet Marketing – A Short case study

So I put together a little case study for small business owners out there, to get a sense of the approach of many main street and small business owners towards the Internet and Internet marketing.

Have a PLAN for your Internet and Social Media Marketing Campaigns

So you have gotten all excited about Social Media Marketing (SMM) and Internet Marketing (IM) and the benefits it will have on your small business.  You are ready to reap the benefits.  You have heard all about Facebook and Twitter, Blogging, Social booking marking sites, review sites, Foursquare, Manta, Merchant Circle, Videos, Youtube, Vimeo, Google […]

Forget about Facebook Likes – Social Media Marketing

I read an article today by the co-founder of a social media software marketing company which caught my attention pretty quickly.  He stated in his article that “you should stop monitoring how big your Facebook and Twitter fan clubs are and start focusing on the results they bring instead”.