How to Write Compelling Headlines That Get Attention and Get Clicks

How to Write Compelling Headlines That Get Attention and Get Clicks Where do you start when you want to write compelling headlines for your copy?  How do you actually go about it?  This is a question that we get almost every single day.  So in this blog post, I will try and make it easy […]

A Short and Sweet Message for Online Success

I wanted to put together a very brief, short and sweet message to get you thinking about how to succeed over time with your online marketing efforts.  So here goes….. Know where you are, Know where you want to be, Know your target audience demographic info, Know where your target audience hangs out, Know your […]

Coming Ready or Not!

Some of the more common statements I hear from people with regards to online marketing and social media are “I just don’t have the time”, “I need to get around to doing it sometime” or “I can hardly open an email, never mind do Facebook”.

It Is Not a Cookie Cutter Approach!

What I am seeing increasingly is companies selling cookie cutter services to businesses.  They are selling these services cheap and are looking for volume.  They do not really care if you succeed or not as they put that down as natural attrition and as long as they add more new subscribers each month than they […]

Online Success for 2014 – Your Vision, Goals & Sacrifices!

Despite being bombarded with information everyday about how we should be doing more social media, more blogging, becoming more mobile friendly, more SEO, blah blah blah, becoming more visible online, generating new leads and making more money online is not always about doing more and more and hiring more help.  Not at all.  In fact […]

Facebook $1 Messaging Approach

Would you pay FB $1 just so you can message someone?  I think that is crazy not because they are trying to come up with new ways to generate revenue – good for them – but rather there are easier ways to get hold of someone.

The Dark Art of Email Marketing

This is a topic that I always harp on about but one that is not taken seriously enough.  I often see the same mistakes being made over and over again with newsletters.  Every newsletter that you send out should have a specific approach and should ALWAYS RESPECT THE INBOX!