If you’re still using Social Media to just promote your products and services in a One Way promotional blast, then you need to rethink that approach quickly.
You will have noticed a massive drop off in FB organic reach over the years and even more so this past year.
FB has responded to users complaints about too much promotion in their news feed and has clamped down hard on overly promotional posts.
What are overly promotional posts according to FB?
1. Posts that solely push people to buy a product or install an app.
2. Posts that push people to enter promotions and sweepstakes with no real context.
3. Posts that reuse the exact same content from ads.
Remember…You are interrupting a conversation, It is NOT about YOU, Add value, be part of the conversation?
