How to Create Your Own Webinar Funnel

Want to know how to create a webinar funnel? This is a question we get almost every single day. “Kenneth I have a coaching business and I want to create a webinar funnel for my business.  It’s so confusing how do I do it?”  That is the question and more that I am going to try and answer for you today.

Here are some steps you can follow to create your own webinar funnel:

1. Identify your target audience: The first step in creating a marketing funnel is to identify your target audience. Who are you trying to reach with your marketing efforts? What are their needs, wants, and interests? Understanding your target audience will help you tailor your marketing efforts to their specific needs and increase the chances of converting them into customers.
2. Define your goals: Next, define your marketing goals. What do you want to achieve with your marketing efforts? Do you want to drive sales of a specific product or service? Do you want to increase brand awareness or lead generation? Defining your goals will help you focus your marketing efforts and measure their success.
3. Map out the customer journey: Next, map out the customer journey from awareness to action. Think about the steps your target audience goes through before making a purchase, and how you can engage with them at each stage. This will help you create a detailed marketing plan that addresses the needs of your target audience at each stage of the funnel.
4. Choose your marketing channels: Based on your target audience and marketing goals, choose the marketing channels that will be most effective in reaching them. This might include social media, email marketing, content marketing, advertising, or search engine optimization.
5. Implement your marketing plan: Once you have a detailed marketing plan in place, it’s time to implement it. This might involve creating marketing campaigns, creating content, setting up social media accounts, or running ads.
6. Measure and optimize: Finally, track the results of your marketing efforts and optimize as needed. Use tools such as Google Analytics to measure the effectiveness of your marketing campaigns, and make adjustments as needed to improve their performance.

By following these steps, you can create a marketing funnel that helps you reach and engage with your target audience and achieve your marketing goals.

Here is an example of how you can map out the customer journey for a fictional life coach:

1. Awareness: At the top of the funnel, potential clients become aware of the coach and their services. This might happen through social media advertising, content marketing, or search engine optimization.
2. Interest: At the interest stage, potential clients are interested in the coach’s services and want to learn more. The coach might provide more information through blog posts, webinars, or free resources.
3. Decision: At the decision stage, potential clients are ready to make a purchase decision. The coach might offer free consultations or assessments, or provide detailed information about their services and pricing.
4. Action: At the action stage, potential clients make a purchase and become paying clients. The coach might have an easy-to-use website with a simple booking and payment process or offer excellent customer support to help clients get the most out of their coaching sessions.

By mapping out the customer journey in this way, the life coach can tailor their marketing efforts to each stage of the funnel and increase their chances of converting potential clients into paying customers.

Here is an outline to think about when creating your first basic webinar funnel script.

1. Introduction: Start by introducing yourself and the topic of the webinar. Explain why the topic is important and what attendees can expect to learn.
2. Body: Next, outline the main points you will cover during the webinar. Divide the content into sections or chapters to make it easier for attendees to follow along.
   1. Introduce your story so they can relate to your struggles and how you overcame those struggles, and you are now going to show them how to do the same.
   2. Give them an overview of what they can expect to learn and what their life will look like once they know these new “bits of information”
3. Examples, testimonials and case studies: testimonials will be the biggest selling point, so be sure to use them. To make the content more engaging and relevant, include examples and case studies to illustrate the points you are making.
4. Questions and answers (if you’re doing it live): Leave time at the end of the webinar for attendees to ask questions. You can also encourage attendees to ask questions throughout the webinar by using the chat function or a Q&A tool.
5. Conclusion and offer: Summarize the key points of the webinar and encourage attendees to take action based on what they have learned. Present your offer and what they will get.  Stack your offer by listing out everything they get and the desired outcome of each piece of the offer.
6. Call to action: End the webinar with a strong call to action, such as encouraging attendees to sign up for your email list or follow you on social media.
   1. Add scarcity such as limited availability
   2. Add an incentive to act and act now – bonuses, price discounts etc
   3. Add a risk reversal to take away their risk – such as a 30-day guarantee